World-famous Israeli model Bar Rafaeli soon join the narrow elected caste , the name of which as perfumes. Now it is not only a person but also smell Bar Rafaeli a popular domain. Or, which will be established in honour and with the participation of Bar Rafaeli, will be the first opportunity in the Israeli garment industry, where the aroma established in the Holy Land, called the name of the local celebrities. Meanwhile, the use of names, places, characters mass-kultura long been universally accepted practices. For example, there are subtle Elizabeth Taylor, Sarah Jessica Parquet, Naomi Campbell, Jennifer Lopez and David Beckham. The idea of making a costume in honor of Bar Rafaeli the Moti Friedman, the owner of a cosmetic company Less 417. "Creative part of the process of creating a new flavor in Yehudit Miller, which is the "Queen's spirits." The Miller may not have much familiar wide range of the Israeli public, but in the world of professional parfumerov it is a long-standing reputation in and outside Israel. Rafaeli will participate in the design of hair, and in the selection of the smell. It remains to be seen how will be as true in honor Rafaeli, but most likely in their name will be used initials of the Israeli model. According to the investors, Rafaeli inspiration became the new project is not only commercial consideration, but mainly because krasavitsu-model seriously interested in the idea of creating a unique aroma.